OUR HISTORY
Starting small in rural Worcestershire in 2004, we at Fish4Pets have seen the appeal of our brands grow year on year. Scroll down to see how far we’ve come!
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HUMBLE BEGINNINGS
Our business is founded in the West Midlands by a local fish trader, with a treats-only range of products. Janice Laraway joins as a shareholder (and remains today as Company Secretary). -
GROWING AND EXPANDING!
With the introduction of our dry dog food range, Finest and the Fish4Cats brand, we expand the business, with new premises in rural Worcestershire and outsourced production. -
GRAHAM SMITH BECOMES CEO
A landmark year for the development of the business – the appointment of Graham Smith as CEO, and the change of ownership to FKRA – (a Norwegian Farmers Cooperative). -
LOCAL RECOGNITION!
We are awarded International Business of the Year 2011 by Herefordshire and Worcestershire Chamber of Commerce. A local, but highly prized recognition of the continued growth of the business. -
PRODUCT RANGE EXPANDS
Mark Garnier, MP for Wyre Forest opens additional warehousing in Rushock, Worcestershire as our product ranges expand and international growth continues. -
‘YOUR DOG’ WIN!
Our Treats and Oil win awards for Best Treat and Best Health Product in the leading dog magazine Your Dog for the first time (and have done so ever since). -
ECOMMERCE LAUNCH
Building on our proven Direct to Consumer business model – we launch ecommerce sites in Benelux and Norway with colleagues based in-country. -
ASIA EXPORT AWARD
In recognition of business growth and our strong distributor partnerships we win the Global Pets Forum Award for Export to Asia. -
PARTY ON!
We further expand our Direct to Consumer business model launching in the USA and we add more office space at Rushock – with a party to celebrate. -
THE QUEEN’S AWARD SUCCESS
We are delighted to win The Queen’s Award for Enterprise 2017: International Trade. A highly-esteemed award based on ‘outstanding growth for 6 consecutive years.’ Picture above - Lady Morrison presenting the Award to Graham Smith, CEO. -
CUSTOMER FOCUSSED
Our International partners go from strength to strength and we win the prestigious GlobalPETs Forum Award Winner 2019 in recognition of our customer focussed approach. -
CREATING AN INFLUENCE
Fish4dogs becomes Pet Lovers Centre Most Influential Brand – Singapore. -
BRAND OVERHAUL!
In recognition of our growing appeal both in ecommerce and in retail, we complete a futureproofing modernisation of the Finest brand & treats ranges, with packaging designed to showcase our beautiful products. -
FINEST COMPLIMENTARY CANS!
Six new complementary canned recipes have been added to our Finest dog range, incorporating highly nutritional vegetables such as pumpkin, carrot, spinach, sweet potato and green beans to a variety of tasty fish. -
NEW STATE OF THE ART DISTRIBUTION CENTRE
Fish4Pets moves its warehouse facility to a larger Worcestershire location. The brand-new, state of the art warehouse in Redditch boasts 57,000 square feet and puts the company in good position for growth. -
SEA JERKY TRIUMPHS AGAIN!
Fish4Dogs wins the ‘Your Dog Best Treat Award 2023’ for the seventh time in the competition’s history, as voted for by its readers. The brand was also awarded ‘Highly Commended’ for the popular Support+ Salmon Oil product. -
SARAH FOWLER BECOMES CEO
Graham Smith, who has lead the business through substantial growth over the past 13 years, 'passes the lead' to Sarah Fowler, former Sales Director. -
FEED THE WINNING FORMULA!
Winner of this year’s Crufts Best in Show - Orca (a Lagotto Romagnolo Gundog) - is fed a diet of Fish4Dogs! Photograph courtesy of Beltrán Hortigüela Alonso.
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