Starting small in rural Worcestershire in 2004, we at Fish4Pets® have seen the appeal of our brands grow year on year. Scroll down to see how far we’ve come!
HUMBLE BEGINNINGSOur business is founded in the West Midlands by a local fish trader, with a treats-only range of products. Janice Laraway joins as a shareholder (and remains as Finance Director in 2020).
GROWING AND EXPANDING!With the introduction of our dry dog food range, Finest and the Fish4Cats® brand, we expand the business, with new premises in rural Worcestershire and outsourced production.
GRAHAM SMITH BECOMES CEOA landmark year for the development of the business – the appointment of Graham Smith as CEO, and the change of ownership to FKRA – (a Norwegian Farmers Cooperative).
LOCAL RECOGNITION!We are awarded International Business of the Year 2011 by Herefordshire and Worcestershire Chamber of Commerce. A local, but highly prized recognition of the continued growth of the business.
PRODUCT RANGE EXPANDSMark Garnier, MP for Wyre Forest opens additional warehousing in Rushock, Worcestershire as our product ranges expand and international growth continues.
‘YOUR DOG’ WIN!Our Treats and Oil win awards for Best Treat and Best Health Product in the leading dog magazine Your Dog for the first time (and have done so ever since).
ECOMMERCE LAUNCHBuilding on our proven Direct to Consumer business model – we launch ecommerce sites in Benelux and Norway with colleagues based in-country.
ASIA EXPORT AWARDIn recognition of business growth and our strong distributor partnerships we win the Global Pets Forum Award for Export to Asia.
PARTY ON!We further expand our Direct to Consumer business model launching in the USA and we add more office space at Rushock – with a party to celebrate.
THE QUEEN’S AWARD SUCCESSWe are delighted to win The Queen’s Award for Enterprise 2017: International Trade. A highly-esteemed award based on ‘outstanding growth for 6 consecutive years.’ Picture above - Lady Morrison presenting the Award to Graham Smith, CEO.
CUSTOMER FOCUSSEDOur International partners go from strength to strength and we win the prestigious GlobalPETs Forum Award Winner 2019 in recognition of our customer focussed approach.
CREATING AN INFLUENCEFish4dogs® becomes Pet Lovers Centre Most Influential Brand – Singapore.
BRAND OVERHAUL!In recognition of our growing appeal both in ecommerce and in retail, we complete a futureproofing modernisation of the Finest brand & treats ranges, with packaging designed to showcase our beautiful products.