OUR HISTORY
Starting small in rural Worcestershire in 2004, we at Fish4Pets have seen the appeal of our brands grow year on year. Scroll down to see how far we’ve come!
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LAUNCHED SEA JERKY TREATS RANGE
Our business is founded in the West Midlands by a local fish trader, with Fish4Dogs original Sea Jerky Fish Dental Treats for dogs. -
HUMBLE BEGINNINGS
Janice Laraway joins as a shareholder with her dogs Amber and Lucy. -
LAUNCHED FINEST COMPLETE FOODS RANGE
We added to our fish protein range by introducing Finest Complete Dry foods for cats and dogs. -
GROWING AND EXPANDING!
With the introduction of our Fish4Dogs Finest dry complete food range, further Finest products and the development of Fish4Cats products, we expand the business, with new premises in rural Worcestershire and outsourced production. -
GRAHAM SMITH BECOMES CEO
A landmark year for the development of the business – the appointment of Graham Smith as CEO, and the change of ownership to FKRA – (a Norwegian Farmers Cooperative). -
LOCAL RECOGNITION!
We are awarded International Business of the Year 2011 by Herefordshire and Worcestershire Chamber of Commerce. A local, but highly prized recognition of the continued growth of the business. -
LAUNCHED SUPERIOR COMPLETE FOODS RANGE
Launched Superior feeding range which included additional marine supplements for added health benefits. -
PRODUCT RANGE EXPANDS
Mark Garnier, MP for Wyre Forest opens additional warehousing in Rushock, Worcestershire as our product ranges expand and international growth continues. -
‘YOUR DOG’ WIN!
Our Treats and Oil win awards for Best Treat and Best Health Product in the leading dog magazine Your Dog for the first time. -
ECOMMERCE LAUNCH
Building on our proven Direct to Consumer business model – we launch ecommerce sites in Benelux and Norway with colleagues based in-country. -
ASIA EXPORT AWARD
In recognition of business growth and our strong distributor partnerships we win the Global Pets Forum Award for Export to Asia. -
PARTY ON!
We further expand our Direct to Consumer business model launching in the USA and we add more office space at Rushock – with a party to celebrate. -
THE QUEEN’S AWARD SUCCESS
We are delighted to win The Queen’s Award for Enterprise 2017: International Trade. A highly-esteemed award based on ‘outstanding growth for 6 consecutive years.’ Picture above - Lady Morrison presenting the Award to Graham Smith, CEO. -
CUSTOMER FOCUSSED
Our International partners go from strength to strength and we win the prestigious GlobalPETs Forum Award Winner 2019 in recognition of our customer focussed approach. -
CREATING AN INFLUENCE
Fish4dogs becomes Pet Lovers Centre Most Influential Brand – Singapore. -
BRAND OVERHAUL!
In recognition of our growing appeal both in ecommerce and in retail, we complete a futureproofing modernisation of the Finest brand & treats ranges, with packaging designed to showcase our beautiful products. -
FISH4DOGS LAUNCHES A PUPPY RANGE
Fish4Dogs introduced a new puppy range, featuring Complete Foods, support treats, and training treats. -
FINEST COMPLIMENTARY RANGE
Fish4Dogs extended the Finest complementary range with Finest Cod Mousse, Flakes, and Fish and Vegetable Toppers -
NEW STATE OF THE ART DISTRIBUTION CENTRE
Fish4Pets moves its warehouse facility to a larger Worcestershire location. The brand-new, state of the art warehouse in Redditch boasts 57,000 square feet and puts the company in good position for growth. -
SEA JERKY TRIUMPHS AGAIN!
Fish4Dogs wins the ‘Your Dog Best Treat Award 2023’ for the seventh time in the competition’s history, as voted for by its readers. The brand was also awarded ‘Highly Commended’ for the popular Support+ Salmon Oil product. -
SARAH FOWLER BECOMES CEO
Graham Smith, who has lead the business through substantial growth over the past 13 years, 'passes the lead' to Sarah Fowler, former Sales Director. -
FEED THE WINNING FORMULA!
Winner of this year’s Crufts Best in Show - Orca (a Lagotto Romagnolo Gundog) - is fed a diet of Fish4Dogs! Photograph courtesy of Beltrán Hortigüela Alonso. -
TRIPLE WIN AT YOUR DOG PRODUCT AWARDS 2024
We’re proud to have won three honours, voted by readers of Your Dog Magazine. 'Best Dry Complete Food' — Fish4Dogs Finest, 'Best Treat' — Dental Sea Jerky (our 8th win!) and 'Highly Commended' — Product You Couldn’t Live Without (Dental Sea Jerky) -
LAUNCHED SPRATS
We finally introduced Sprat treats for cats and dogs. A product requested by our loyal customers. -
FISH4DOGS FABULOUS FINALISTS AT CRUFTS 2025
Two of Fish4Dogs Breeder Ambassadors reached the finals at Crufts 2025. Sue Mitchell and Sharwood - 'The Kennel Club Hero Dog Award' Ante Lučin and Javier Gonzalez Mendikote - 'Best in Show Final' with Miniature Schnauzer, Liza. Ante and Javier are no strangers to Crufts success, having won Best in Show in 2023 with Orca. -
LAUNCH OF LOVE SALMON TREATS
We expanded the Love treats range with tasty Salmon Cubes and Salmon Sticks. -
LAUNCH OF WET COMPLETE FOODS
We introduced two new delicious Wet Complete Foods to the range. Made with 70% fish, these grain-free recipes are available in Salmon with Carrot & Potato, and White Fish with Sweet Potato & Green Bean.
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