PawStrong is the newest member of the Fish4Pets family, bringing our 20+ years of fish-based nutrition expertise beyond food and into daily supplements. Made in the UK, each cold-pressed chew is powered by high-purity Incromega fish oil and targeted ingredients to support six key health areas, from gut health and joints to calmness and senior care. The range is hypoallergenic, grain-free, and free from red meat, poultry, dairy, artificial colours and flavours.
MULTI-VITAMINS & MINERALS CHEWS
THE DAILY ALL-ROUNDER — 21 ESSENTIAL NUTRIENTS IN ONE CHEW
- Covers general daily wellbeing rather than one specific concern — ideal for healthy adult dogs, working breeds and large/giant breeds with high nutritional demands.
- Delivers 21 vitamins and minerals in a single chew, including iron and zinc for immunity, B vitamins for energy, vitamin D and calcium for bone and joint strength.
- Contains essential amino acids to support muscle, skin, coat and cognitive function.
- Boosted with Incromega fish oil for joint, coat and cognitive support.
GUT & IMMUNE CHEWS
DAILY DIGESTIVE AND IMMUNE SUPPORT, FROM THE INSIDE OUT
- Aimed at dogs with sensitive tummies, loose or inconsistent stools, and breeds prone to digestive issues (e.g. Bulldogs, German Shepherds, Cocker Spaniels)
- Suitable for puppies from 3 months
- Built on a complete “biotic” system: prebiotics (GOFOS and psyllium husk) feed good bacteria, a probiotic strain (Bacillus velezensis) adds more, and the EpiCor postbiotic delivers the resulting benefits directly
- Free from bovine, poultry and grain
- Developed in line with Veterinary Medicines Directorate (VMD) guidelines
JOINTS & MOBILITY CHEWS
KEEPING DOGS MOVING COMFORTABLY
- Designed for adult and senior dogs showing early stiffness, active/working dogs, and breeds predisposed to joint issues (Labradors, German Shepherds, Great Danes, Dachshunds)
- Combines glucosamine and plant-based Phytodroitin® to support cartilage structure and lubrication
- MSM and Vitamin C support collagen production and help manage inflammation
- Omega-3 from Incromega® fish oil supports overall joint comfort
SKIN & COAT CHEWS
CALMER SKIN AND A GLOSSIER COAT, NATURALLY
- Suited to dogs that scratch or lick excessively, dogs with dry/flaky skin, and breeds prone to skin issues (Westies, Spaniels, flat-faced breeds like Pugs and French Bulldogs)
- Suitable for puppies from 3 months
- Spirulina supplies essential fatty acids to nourish skin and reduce itchiness (it’s also what gives the chews their natural green colour)
- Biotin and zinc support keratin production, skin renewal and coat shine
- L-Methionine and Incromega® fish oil round out the formula for skin function and shine
CALMING & ANXIETY CHEWS
CALMER DAYS, MORE SETTLED NIGHTS
- Formulated for anxious or nervous dogs, rescues, dogs with separation anxiety, and hyperactive dogs who struggle to switch off
- Suitable for puppies from 3 months
- L-Tryptophan supports natural serotonin production; chamomile helps ease stress and relax muscles
- Decaffeinated green tea provides L-theanine for a calming effect plus antioxidant support
- Designed to take the edge off without sedating or changing a dog’s personality — best built into the routine ahead of known stressful events (fireworks, travel, etc.)
SENIOR SUPPORT CHEWS
HELPING OLDER DOGS AGE WELL
- Built for senior and older adult dogs needing broader, all-around support as they age
- Hyaluronic acid helps replenish synovial fluid to cushion joints and improve mobility
- Turkey Tail mushroom extract provides beta-glucans to support the immune system
- Taurine supports heart and muscle health
- Incromega® fish oil rounds things out with support for joints, heart, coat and cognitive health
"I give Wanda her supplements at the same time every day, and she expects them after breakfast, if I forget, she lets me know with a nudge. Wanda is particularly fearful of fireworks, but over the New Year period she was noticeably calmer, with less panting, hiding, and pacing. While she was aware of the noises, she coped much better than in previous years and appeared less anxious."