• To develop, maintain and lead the company’s global commercial strategy aimed at maximising long-term shareholder value and increased profitability;
• Analysis of activity within the pet sector to develop the best and most effective business plans to inform KPI’s, including current market and product trends;
• To monitor the commercial activities of competitors to maintain Fish4Pets’ competitive edge;
• To lead all sales departments in developing and meeting performance KPI targets, whilst being involved in the motivation, development, performance management, and succession planning of existing talent;
• To be a key contributor in the development and implementation of brand and corporate-level marketing strategy;
• To have direct key account management responsibility for multiple strategic accounts; Achieve agreed sales targets in these strategic accounts, both for growth and profitability, thus achieving key account plans.
• Maintain high customer satisfaction ratings.
• Actively assess, clarify and validate customer needs on an ongoing basis.
• Develop and maintain excellent working relationships with senior leaders within the global pet sector, including board-level contacts within the major retailer chains;
• Act as an outstanding ambassador and role model for the company maintaining and expanding excellent relationships with industry opinion formers, strategically large customers, and other stakeholders;
• Directly and via team leadership undertake the responsibility for business development activity in key markets and channels including the UK, Europe, S.E. Asia, China, and the USA;
• To develop new business and increase market share in new territories, new sectors, and via new channels to market;
• Build on our existing footfall in regard to our USP of fish protein-based pet food;
• To produce annual commercial budgets and activity plans for approval by the main Board (i.e., shareholder board);
• The leadership responsibility for global, regional, and channel pricing policy;
• To ensure all customer agreements and pricing negotiated is commercially sound;
• Key contributor to strategic plan development including major projects, sales performance objectives, financial targets, and critical milestones (traditionally a 3-year planning horizon);
• Lead the sales departments to support supply chain colleagues with accurate sales forecast data;
• Provide timely feedback to the main board regarding the company’s commercial performance including a quarterly activity report;
• Work with the HR Manager with reference to team recruitment, according to strategy and or staff turnover. To lead all sales departments recruitment as agreed by the CEO;
• Support the Customer Service director and team to deliver customer service excellence;
• To commit to the continued development, sustainment, and improvement of the organisation’s Quality Management System, and any future management systems that the company may decide to implement;
• To abide by Health and Safety regulations, and roles and responsibilities as defined in the company’s Health & Safety Policy.

Person Specification

Qualifications

• Degree level qualification [desierable]
• Professional sales management qualification an advantage [desierable]
• Proficiency in an additional language/s an advantage [desierable]
• A full valid driving licence

Relevant experience

• Extensive experience of executive sales and commercial responsibility, both in the UK and Internationally.
• Extensive experience of executive sales and commercial responsibility in applicable sectors i.e. pet food, grocery, FMCG
• Key Account Management track record with major UK and international accounts with a proven track record of achieving sales growth and delivery of results to business plans.
• Strategic Business Planning with demonstratable experience of aligning Company business objectives, to team KPI’s
• Demonstratable experience of relationship building to drive business growth
• Production and maintenance of annual budgets

Aptitude, competencies, skills, and abilities

• A natural leader with an ability to inspire performance
• Strong commercial outlook and an entrepreneurial approach to key account management
• Ability to constructively challenge
• Commitment to continuous improvement
• Strong planning and organisational skills, with consideration to the wider business and impact on teams
• Strong analytical ability
• The ability to work calmly under pressure
• Well-developed interpersonal skills, maintaining close, trusting relationships with key stakeholder
• Skilled mentor and coach
• Ability to make informed decisions based on facts, business requirements, and business aims and objectives.
• Strong IT, budget, and report writing skills.

Personal attributes and Disposition

• Ability to build rapport
• Willingness to share and receive knowledge
• Logical thinker
• Resilient
• Positive
• Team Worker
• Collaborative attributes
• Ability to travel and work unsocial hours on a regular basis
• Focused

To apply please submit a covering letter along with an up-to-date CV