Fish4Pets is an independent, UK-based pet nutrition company headquartered in rural Worcestershire, England. Home to the Fish4Dogs, Fish4Cats, and PawStrong brands, we provide premium pet foods, treats, and supplements to pet owners in over 38 countries worldwide.
International experts in pet nutrition
Fish4Pets is a privately owned, award-winning pet nutrition company dedicated to delivering premium products that support the health and wellbeing of dogs and cats.
Based in rural Worcestershire, England, our expert team of more than 40 passionate professionals combines specialist knowledge with a shared commitment to quality, innovation, and exceptional performance.
With extensive expertise across sourcing, manufacturing, product development, sales, and export, we deliver premium pet foods, treats, and supplements to customers around the world.
Supported by a friendly, first-class customer service team and a well-established international sales and distribution network, our brands are trusted in more than 38 countries worldwide.
Origins
Fish4Pets began life as Fish4Dogs Ltd in 2004. From the outset, we have been committed to creating premium pet nutrition using high-quality fish that would otherwise not enter the human food chain.
By transforming this valuable natural resource into delicious, nutritious food and treats for dogs and cats, we help reduce waste while delivering exceptional benefits for pets.
Our passion for pets extends far beyond our products. Dogs are an integral part of everyday life at Fish4Pets, and it’s not unusual to find between five and ten canine colleagues in the office on any given day. Regular office dogs include Wanda, Chego, Willow, Jasper and Hendrix, with occasional appearances from Whiskey, Digby and Dash.
Their daily presence serves as a constant reminder of why we do what we do, ensuring the health, happiness, and wellbeing of pets remains at the heart of every decision we make.
Our accreditation
All manufacturing facilities outside of the UK adhere to FEDIAF Codes of Practice.
Additionally, our UK sites are BRC (British Retail Consortium) and ISO accredited.
I was conscious of Scooby being a large breed so I focused on supporting his joints. Scooby's skin and coat look great, his joints are supple and the Sea Jerky treats keep his teeth pearly white.
LUCY DAVIS - CUSTOMER SERVICE ADVISOR
INTERNATIONAL
DISTRIBUTOR NETWORK
At Fish4Pets we work in partnership with a network of international distributors, each with exclusive rights within their territory.
We jointly design and implement brand building activity to our mutual benefit.
If we have no presence in your market, and you are interested in becoming an international distribution partner for our brands, please contact us.
You can view all international distributors on our interactive map.
OUR VALUES
WHAT WE’RE FAMOUS FOR
First
We are pioneers of fish. We were the first pet food company to believe in the health benefits of fish for pets. We use fish as the only animal protein in all our products.
Innovation
We take quality fish and marine products that are not utilised by the human food chain and create beautifully balanced food and tasty, nutritious treats. This innovative approach is increasingly copied but never bettered.
Sustainable
From our humble beginnings we have only ever used fish products from sustainable sources. We are members of the pet food sustainability coalition and are constantly looking for ways to continue our journey towards becoming a completely sustainable company.
Healthy
We can all recognise the healthy benefits of fish in a human diet, and it’s the perfect protein for our dogs and cats too! Not just healthy, but they find it adorably aromatic and deliciously tasty. We love dogs and we put their wellbeing and welfare at the heart of everything we do. We want to continue to build relationships with others that share our passion for celebrating happy and healthy pets.
A STAND OUT BRAND
Our name
We have a clear and recognisable name, which is easy to remember. The only purely fish-based brand of pet food.
Our standards
We are the only brand of fish-based food and treats in Europe. This gives us several advantages: we are different, we are unique, we are the specialists in what we do, and we can shout about the benefits of fish.
Our positioning
We are a true challenger brand, and although relatively small we have a big presence.
- Exacting standards
- Quality marketing
- Professional, high-performance teams
- Wide and exciting number of sponsorships and ambassadors